One of the important things to keep in mind is unlike the Western world, digital platforms like Facebook, Google, and Instagram are not used in China. Therefore, you must use other platforms like Tencent Channels like WeChat, Toutiao, Sina Weibo, and Toutiao for advertising in China. The purpose of marketing channels is to compel people to buy your products and services, and people will opt to buy your products and services if you go for marketing translation services.
How to Use Advertising Channels in China
If you want to use Baidu as an advertising channel then you must deposit a minimum amount of 30,000RMB which is 5K USD. You don’t have to deposit this amount in 1 month. However, you must create an account. To use these advertising channels, you must have an industry license.
Moreover, you must abide by the rules of the advertising channel that you want to use. For instance, if you want to sell a pharmaceutical product, then you must have a license. The license will allow you to use any advertisement channel legally.
On the other hand, some platforms don’t allow you to create an account. For this, you must take the assistance of a partnered agency. They will work as your account manager. Because of this reason, despite creating their advertising account.
Many companies hire an agency. To get better services, you must pay for creating an account. The more you play, the better services you will receive. You must be wondering which advertising agency to use in China. The agencies that you can use in China are
- Toutiao
- Tencent Channels
- Baidu
Have You Heard the Concept of KOL Marketing?
You must be wondering what KOL marketing is. Let’s find it out. KOL stands for key opinion leader. It represents influencers. Influencers are the people in the business world that are subject-matter-expert of their fields. Moreover, they have a thorough knowledge of their field.
Therefore, in the world of social media marketing, these people are known as social influencers. They have a knowledge of brands and products with which they are associated. They elevate the brand image and influence the people about their views about your products and services.
At present, they are more influencing the young mobile generation. People can understand your products and services if you communicate with them in their native language. Therefore, if you are going for KOL marketing in China, you must go for professional Chinese translation services.
Why is KOL Marketing Famous in China?
KOL marketing and influencer marketing is very important tool for companies working in China. KOL personalities are well-spoken, and they eloquently speak to the target audience. You can easily build your brand profile. Therefore, many companies use KOL marketing in China to compel people to buy their products and use their services.
If you try to understand the Chinese consumers, then you will come to know that Chinese shoppers give attention to word of mouth. Moreover, they consider the recommendations of the people. KOL people build a relationship between potential customers and a company.
Therefore, global companies that want to tap into the Chinese market include them in their marketing strategies. In other words, KOL figures are the trendsetters, and they help the consumers to make a rational buying decision.
Worth of KOL Marketing in 2021
According to Frost & Sullivan, the worth of KOL marketing will reach 340 billion yuan in 2021. KOL marketing is influential in China. It can be viewed by several KOLs on Weibo. You will be surprised to know that in 2021, the top-tier KOLs increased by 23 percent, mid-tier enhanced by 51 percent. Moreover, the total number of followers increased by 600 million by 2020.
Advertisement Used in China During Pandemic Unlike the entire world, the coronavirus pandemic has also affected the advertising industry in China. The important thing to note is that traditional advertising, especially print ads, suffered a lot because of lockdown.
On the other hand, digital spending on advertising reached 82 billion dollars. No doubt that Chinese consumers will consume the traditional marketing methods again, as Chinese people are always ready to spend.
Understanding Chinese Consumers
Advertisement methods will keep on evolving as Chinese people’s purchasing habits change according to their purchasing power. Pandemic has made people save money as they are not going out shopping. You must have observed that some people also buy products while window shopping.
Many companies have taken leverage of lock downs and developed virtual malls and augmented reality apps so that people can shop online. They also use social media platforms to advertise their products and services.
Wrapping Up
Advertising will help to entice Chinese consumers. However, before entering the Chinese market, you should keep in mind that advertising is not as critical as it is taken in Western countries. The Chinese people will view the ads whenever they are opened on Weibo and don’t ad block them like Western people. Whether to go for KOL marketing or any other digital platform
you must understand your target market. Moreover, you need to advertise your marketing content in the Chinese language. For this reason, you must hire a professional translation agency that can provide you with professional Chinese translation services at a fast turnaround time and economical rates.
