It is no surprise that the incorporation of marketing automation into customer relationship management (CRM) encourages effective results. Over myriad CRM solutions, today, have designed distinguishing marketing automation tools in itself. While these CRM solutions may unquestionably be equipped with distinct features, they fail to comprise the ideal marketing automation tools that advertisers are in dire need of today.
Marketing automation solutions offer comprehensive, detailed, and meticulous insights, unlike CRM solutions. Thus, choosing the right real estate CRM software is essential. Marketers require complete track, control, and visibility on the entire process of lead nurturing that involves- determining potential prospects, substituting qualified leads in the system, and watching out for the leads-to-sales funnel.
Incorporating high-quality marketing automation solutions with your CRM workflow can come a long way in generating essential sales and even advertising tool that has the capacity of dealing with-
- The ineffective advertising-to-sales handoff process
- Poor lead quality
- Insufficient information on buyers motivation
- Lack of leads in the pipeline
When Marketing Automation and CRM integrate as one, they play a fundamental role in giving your sales and marketing teams an edge. From small, medium, and even large corporations, businesses across the globe are profiting from utilizing marketing automation incorporated into their CRM workflows.
Benefits of Marketing Automation integrated with CRM.
You might be surprised to know that the benefits of using CRM software with marketing automation are boundless.
1. Sales and Marketing Teams Unite to Work as a Single Unit
One of the most significant benefits of integrated marketing automation and CRM tool is that it helps the sales and marketing teams come together to work as one. This can thus give companies leverage over elements like lead quality and insights into buyers’ motivation.
2. Optimal Transparency
When collaborating with a CRM tool, a marketing automation system can offer optimal transparency in terms of nurturing leads. Further, it can also essentially filter content to your respective leads over time. Thus, with maximal transparency, you can rest assured that your presence is felt.
Advertisers are quick to set up the type of campaigns that become sales-ready over time without requiring too much effort. Nonetheless, the sales team can use CRM tools for monitoring and viewing responses to these campaigns, thereby taking the necessary measures.
3. More Conversions
Marketing automation and CRMs state-of-the-art optimization yields in more qualified conversions of leads. An avant-garde marketing automation tool utilizes the CRM database to affix and enhance contacts by simply performing various background activities. Thus, this offers a spectacular outcome, wherein insightful and end-to-end data is transferred to the CRM collected through smart segmentation, visitor tracking, engagement software, form fills, and much more.
Marketers usually tend to save up time by utilizing efficient marketing automation tools. These automation tools are swift to recheck against the respective database repository for detecting poor contacts and emails, call validations, bounce emails, and so on. They further identify if the lead is eligible for sales.
4. Actionable Insights Into all Aspects of Sales and Marketing Processes
Additionally, one of the most superior benefits of marketing automation and CRM tools is that the consolidation helps offer maximal insights into each and every aspect concerning the sales and marketing processes.
When monitoring all your processes from the very beginning to the end, the marketing automation software can swiftly transfer reliable insights to the CRM, showcasing the actions that may have been the cause for the success or failure of the process. Thus it gives you the chance to rectify the errors or learn which actions to continue to attain complete success.
5. Automated Lead Scoring Based on the Activities
Automated lead scoring concerning the lead activities significantly helps the sales team understand which leads they should choose first. CRM marketing automation software integrated with real estate CRM software can also offer insightful data on the historical information of the leads, usage patterns, behavioural patterns, etc. This helps the sales department carefully prioritize their leads based on an array of elements such as.
- Social request
- Download history
- Form fills
- Time spent
- Frequency of Website visits
- Landing page and website visits
- Webinar attendance
- Email interaction
Prioritizing leads is extremely crucial to strike up sales. Thus, it comes as no surprise that the data CRM and marketing automation tools offer can help analyze a lead to determine if it is authentic and qualified.
Bottom Line
Marketers are utilizing marketing automation software incorporated with CRM databases to empower their businesses. While the benefits of using CRM software are plenty, you are bound to attain optimal success when combined with marketing automation software.
Sell.Do is a high-end tool that combines CRM and marketing automation. This premium solution utilizes technological expertise and deep industry knowledge to offer real estate developers an integrated solution. It plays a fundamental role in improving trust among your clients and simultaneously enhancing their experience in the real estate industry.
