Translation services cannot succeed in this fast-paced global environment without adopting direct marketing. And the best methodology of direct marketing is online marketing. The internet has transformed the dynamics of both the buyer and the seller. The magnitude of its usage enables a higher customer purchasing power.
Therefore, localization agencies that are not investing in this segment of marketing are losing on a big business opportunity. Turkish translation services are one example of a localization firm that has utilized online marketing to its fullest potential.
Online Marketing Domains Available to Localization Firms
Localization firms have the option to choose four basic online marketing domains. Let’s discuss them one by one;
Business-to-Consumer
One of the most popular domains of online marketing is Business to consumer. Consumers always look for their convenience. Hence, purchasing online is the easiest way to satisfy their needs and wants. The majority of purchases take place online. This is the influence of the Internet.
Localization firms must prioritize selling their services online, directly to consumers. This method can allow them to reach a huge audience with little resources and time.
The reason behind the success of localization services such as professional Turkish translation services and Portuguese Translation services is that they make a majority of their sales online.
Business-to-Business
Though localization firms are recommended to opt for Business to consumer, experts say that the Business-to-Business domain is exponentially increasing as well. Marketers opting for B-to-B utilize various social media platforms, e-mail marketing, and websites to reach different business prospects.
There are various industries looking for translation services. The majority of them include different organizations looking to expand their business to foreign markets. Hence, need help from localization firms to penetrate new markets.
Consumer-to-Consumer
Consumer to consumer online marketing takes place between two or more parties that are interested in a particular service. There are many platforms available in the market through which customers can exchange information.
In the field of translation services, C-TO-C marketing plays a vital role in the success of an organization. Word of mouth can impact the brand image of a translation firm in a big way.
Internet platforms and forums are a source of attraction for particular segments of customers that are looking for specific information pertaining to localization firms.
For instance, if an individual is looking for the best English translation services in the market, he can look for a blog post or a forum on which customers get together to discuss their views on a particular service or product.
Many marketers proclaim that customers often trust customer feedback and reviews rather than the message of the brand itself.
Consumer to Business
Last but not least is consumer-to-business online marketing. Communication with different translation agencies has become very easy, owing to the Internet. Many translation services, such as Portuguese translation services, utilize their websites and ask their customers to put forward their suggestions and feedback.
Moreover, consumer to business approach gives customers the opportunity to initiate online transactions with localization firms rather than vice versa. For instance, at English translation services, potential customers or buyers can bid for translation rates for certain passages or documents, ask for proofreading only, leaving the agency to decide if they want to accept the customer’s offer or not.
Setting Up An Online Marketing Presence
Service-based companies cannot survive in this global world without an online presence of their business. However, there are different ways through which localization firms can set up their online marketing presence. Let’s discuss some of them;
Creating Websites
Websites are the most common and basic way of creating your online presence. It not only promotes your brand’s message but also creates customer goodwill.
Placing Ads and Promotions Online
The best way to attract customers in the age of the internet is vis-à-vis online advertising. This enables you to create brand awareness, which then eventually establishes brand image.
Localization firms can utilize pop-up ads promoting their packages. Moreover, search-related ads are one of the best ways to advocate your service.
Creating or Participating in Online Social Networks
The advent of social media platforms has allowed many organizations to start their businesses. This has increased competition and tightened market space.
However, this is the most inexpensive way to market your product. Localization firms can utilize social media platforms like YouTube, Instagram, and Facebook to reach a wider audience.
Sending E-mail
E-mail marketing is an essential marketing tool that must be utilized by languages translation firms. In the business world, E-mail has more important than a social media post. Some statistics show that 80% of every direct marketing campaign uses Email Marketing as a necessity.
Using Mobile Marketing
Mobile devices are utilized to send important marketing messages and new promotions to old clients. This medium has the ability to interact with clients at any time.
Moreover, consistent use of this medium can enable solid relationships with customers. Meanwhile, the market space has the highest customer interaction rate. Hence, cannot be discarded.
Conclusion
In this article, we discussed the importance of online marketing for localization companies. Translation services cater to a specific segment of the society with specialized needs. And in order to capitalize on those needs, every medium available should be utilized to its fullest potential.
There are four major online marketing domains. These include; Business-to-Consumer, business to business. Consumer to consumer, and consumer to business. Localization firms should concentrate on the domain that suits them the best.
Meanwhile, online marketing would be incomplete without creating an online presence. This can be created by establishing websites, using mobile marketing, email marketing, social media usage, and promoting online.
