Posters and roll up banner allow you to share your message with your target audience whether it is at trade events, inside or outside shopping centres or even on the street. Basically, it is used specifically where a large number of people gather to increase brand exposure. Posters can provide information and also enhance the overall aesthetics of an event. There is no doubt that posters are so commonly used by companies at trade events and exhibitions. We know that it has always been used because it looks beautiful and also as an informer to the general public about your brand’s offerings. However, both are not always well-matched and then the aim and placement of posters has to be viewed before anything else.
On the other hand, banners also play a parallel role just like posters but banners are generally made on fabric as opposed to posters. Banners can be utilised better for extra large signage and in outdoor locations. Roller banner printing and design needs a thorough understanding of aim and placement. After that, you would require suitable production conditions that will allow you to produce effectively and bring your ideas to life. It is important to understand whether a roller banner or a poster is more suited for your business needs to achieve success in the long term.
Why it is better to use banners over posters in certain scenarios
Serves the same purpose
Posters and banners are interchangeable and not too different from each other. The final goal is the same – to share your brand message and get leads. Firstly, both posters and banners are almost similar in comparison but the different components have their own advantages and disadvantages for both. Posters are extremely economical as they are printed on paper but do not last for a long time if used outdoors. Whereas, wide roller banners are printed on vinyl and are durable in the long run. Due to this reason, banners are a little more expensive than posters but if you are thinking about long-term use then banners are your best bet.
So, posters are an ideal choice when you need to mass-produce and share it quickly along with being economical. Banners on the other hand are a better option when you need to be recognized by a much wider audience and preferably outdoor locations. You would be using banners for a long long time (for months at a stretch) like for long-running exhibitions and outdoor promotions. Nowadays, you can get roller banners cheap uk based agencies who can provide you cost-effective banner design and printing.
Brand Identity
The other major goal of a banner is to help your brand develop a unique identity for your products or service offerings. It is quite possible to achieve a brand identity by your brand’s affiliation with its products but a new company may need something more to mark its presence amongst tough competition. It is best to design banners around the branding of your company or look to link your brand with a popular figure in the relevant industry. Banners are the best way to create authority amongst your competition and to create a good impression on your target audience.
Placement
You must look to figure out the positioning of your banner before design and production. When the goal is in front of your design team, they can look to create an aesthetic design based on the location and also take into account an alternate position if the banner has to be shifted at the last moment. When you are looking to place banners outside, you might require some kind of permission to hang them from a public building or poles etc. You can also get a roller banner template designed for quick production of roller banners in the near future.
Production
Efficient banner design and production is solely based on the goal and placement of the roll-up banner and not entirely on aesthetics. We acknowledge that colour plays a major role in gaining the attention of the crowd but some great designs have used very minimal use of colours and ultimately saved on printing. Typically, vinyl or cloth will be used for banners. However, recent technological advancements have allowed businesses to use plastic or other materials to print banners.
Wrapping Up
Now that we have listed the situations where you can use roller banners over posters, we hope it will help you make an informed decision. Once you decide to go with outdoor banners, it is important to choose premium quality materials to print as it can be a deciding factor in the long run. When planning to print banners, it is logical to think about the long term and choose a professional printing company that can design and print your banners to uplift your brand and get you more leads.
