If you’re thinking of getting involved in a franchise, or you have recently invested in one, you naturally want to make it as successful as possible. With so many different platforms and options open to you, it can be hard to know what’s best. The ideal methods involve low-cost franchise advertising, which still has the power to expose your business to many new customers.
There are lots of opportunities for franchise advertising UK franchisees can explore. Here are some to consider.
Franchise UK and other franchise directories
At Franchise UK, you’ll find a broad range of exclusive franchise advertising options, allowing you to promote your franchise to those you know are already interested. Franchise UK can offer franchise owners the opportunity to advertise their business model to potential franchisees, but it also offers resources and ideas for new franchisees to promote their ventures.
A franchise directory offers convenient sorting of a broad selection of franchises, covering all manner of industries and services. This means whether it’s looking for new franchises UK entrepreneurs can invest in, or for customers to find the franchise that best suits their needs and requirements, a directory is a powerful advertising tool. Make sure you make the most of it.
Social media advertising
When searching for affordable franchise advertising programs, social media must always play a key role. Social media is a growing part of daily life, which means any franchisee who wants to maximise their visibility has to have a presence. Social media management is no easy task, however, so it’s worth investigating further or hiring the assistance of a professional.
For the broadest franchise advertisement sample, you need to develop a community. How do you do that? Through regular, properly curated and tailored social media posts. You need to present to your customers the vision that you’re an emerging authority in your market segment – you offer the products, the services, and know-how they need, so make sure they know it.
The best thing about social media as a franchise advertising platform is that it’s so affordable. Most social media platforms are completely free to use, with further investment being minimal for things like targeted promotional posts.
Pay per Click
Pay Per Click is an increasingly popular advertising method amongst a range of businesses, and it has a lot to offer your franchise as well. As the name implies, Pay Per Click (PPC) means that you only pay when your advert has a recorded click. Each time a user clicks on your advert, that user is tracked and you will pay a nominal fee to the advert’s host.
Why is this such an effective model? There are several reasons. Firstly because it makes great financial sense, due to the fact that you’re able to directly measure how much traffic a given advertisement has generated. You’re only going to pay for that traffic, so you’re paying for the direct results of the ad rather than the ad itself. Also, consider the fact that rising traffic means an increase in sales, so the cost of PPC advertising is always affordable and proportionate to your sales.
PPC advertising also allows you to tailor your advertising more effectively on an ongoing basis, because it allows you to see how users react to certain adverts. This allows you to alter elements to make your advertising more effective.
We truly live in the digital age, and we’re in the middle of a technological revolution. Despite that, however, one of the most important tips for successfully advertising your franchise is to not forget about the existence of offline marketing. It can take many forms – brochures, posters, sales letters, leaflets, and so much more. Anything you can physically touch.
The prevalence of digital marketing means that offline marketing, if anything, has become even more valuable as a prospect. Customers are so used to ignoring elements often found on their screens, that holding a piece of marketing material in their hands automatically engenders more interest. A proper franchise marketing program involves both online and offline marketing elements.
Affordability is another key element of an offline marketing program. Despite being a highly engaging way of capturing the interest and attention of your customers, it doesn’t actually cost very much at all. Bespoke online printers can allow you to create and print a broad range of marketing materials, without having to eat very far into your franchise marketing budget.
Maximising your potential as a franchise
These key tips will allow you to maximize your advertising potential as a franchise. Cultivating your own customer base is key – once customers are aware of you, the service or products you provide, and the quality of your service, you will have taken an important step towards establishing brand loyalty. And, as these tips prove, it does not have to be expensive.