An email newsletter is a great way to keep in touch with clients and avoid making phone calls. It is simple for consultants to create email marketing. It is a practice.
Email marketing has three main components: customer acquisition, data analysis, and return-on-investment through leads.
These are 10 Tips that will Help You Make the Most of Your Email Marketing Efforts
Create your list
This is the customer acquisition component of your email marketing efforts. If there aren’t recipients, it is pointless to spend time creating and sending emails. You can have a mixture of clients, influence centers, and potential clients on your email list.
Advisors have many options to encourage subscribers to join your email list. You can place a sign-up box at your website with email forms and benefits or share blog posts. Information about the newsletter. social media channels. Your email distribution list will grow if you are proactive.
Email can be read from anywhere
Many people check their emails from their phones, so the emails must be mobile-friendly. Customers who wish to be able to access their emails on any device, including a smartphone, tablet, desktop, or laptop, will appreciate the flexibility.
Content is everything
Because content is directly linked to your return-on-investment, it is an essential part of your email marketing strategy. Your readers’ actions will directly affect articles, tips, product information, upcoming events, or deadlines. They will continue reading if the content is interesting.
Remember to only share content your customers enjoy reading, and not content you are trying to sell. The reader should always get a benefit from the content. You should spell-check your content before you hit Submit. Also, send yourself a test mail to ensure that all links and photos are correctly displayed.
Subscribers of your email newsletter will be more likely to sign up for other channels. In your newsletter, promote your other digital properties such as your website, social media, and blog. You can share a link to a blog article or add a Facebook icon to allow customers to connect. It will be easier for customers to reach you through more channels.
Segment email list
While customizing content for your target audience requires more planning and time, it can yield a greater return on investment. Email marketing is a great way to get your name out there, but targeted email marketing is better. Customers will read your content if it is relevant.
You don’t need to overwhelm your customers with too many topics. Instead, you can send one to three topics via email. You can vary the content each time you email customers. Include items such as a tax change article, reminders about open enrollment deadlines, or a link to a retirement calculator. To increase click-through rates, personalize and segment your content.
Let recipients unsubscribe
When sending emails, ensure compliance. Readers should have the ability to unsubscribe from an advisor’s email list. This option is included in most email subscription services, but it is a good idea to verify before you hit Send.
Include a call-to-action
After reading your emails, you want customers to act. Tell them what you want. Perhaps you want them to read a blog post or to connect with you via social media. Or to reach out to you for a review of your financial plan. The call to action should always be in the best interest of the client.
Referring to customers is an important part of business development. Ask readers to forward the email, such as “If this information was useful, please share with a friend.” Referrals are a key part of business development. Building your list is crucial, as is sharing valuable content.
Pay close attention to the statistics
It is important to give customers what they want when they want it. This will make your email marketing more effective. Email subscription services provide analytics that allows you to see which emails most are read, what opens, which days they were most popular, and how many people have opened them. Taking note of statistics can help increase efficiency.
Cross-sell whenever possible
Last, but not least, think about your bottom line. Customers want to read the content you share because it benefits them, but you also want it to be sold. It doesn’t sell well.
You can however diversify your content to include other products such as insurance or investments, as well as services such as tax-efficient investment strategies and estate planning. You shouldn’t only send investment content to your clients. Cross-selling will be possible by diversifying your content to cover all aspects of your business.