Below, we list some lead generation strategies to show that you are an expert in the subject and generate more leads.
Apart from the blog texts, a landing page must accompany the material produced.
Only then can you collect the potential customer’s data, placing a registration form at the top of the page to increase the chances of conversion.
In addition, create a tab on your website with educational materials to help, too, with organic Google search.
Let’s go to the strategies:
It is fundamental for those who want to generate leads to having a visually clear and attractive website, with a visible form – and a striking CTA – for those who want more information.
Also, putting testimonials from already customers also helps a lot and company credibility to your company. This is called “social proof.”
Also, use keywords that make sense for your business – and put them in the name of the images on your site.
If your site takes too long to load, this is a problem, and people can leave before seeing what you have to show.
Oh, we don’t even need to mention that you need to have a blog and supply it frequently, right?
Show that you have mastered the entire universe that surrounds your company. Yes, talk about the product and the service and discuss strategies, good practices, etc.
Perhaps the most used resource to generate leads and add value for those seeking information and knowledge is rich materials.
The most classic example is eBooks on subjects that have to do with what you sell. But, let your creativity flow.
You can offer an infographic, beautiful and visual about a product or service – how about listing ten benefits that Product Y brings to companies?
Another option, less used, is to create a whitepaper. The format is little used, and it is a compromise between a blog post and an eBook concerning the size of the content.
And why not create a quiz? The content has a high potential to go viral, and you can direct the questions to understand your client’s pains better.
Thus, when offering an answer at the end of the questioning, direct which product or service best fits him – leaving a CTA to speak to a consultant, for example.
Tools and templates
More than providing content that educates your potential customer, you can do it 2 in 1.
In addition to educating him, get his hands dirty and provide tools or templates for him to use.
An example of this? An editable sales playbook template, where the lead can put information about his company and make it available to all his employees.
Examples of emails, management spreadsheets, calculators, in short.
There are many possibilities for generating leads while adding value to people.
An efficient and interactive way to show that you understand what you sell is by conducting webinars.
You can give your team a voice that makes it happen daily, talking about different topics, as well as calling partners and customers to talk about how your solution impacts.
But, be careful not to be commercial. Do not attempt to sell the product during transmission. It is a time to offer educational content, to speak in-depth about a specific subject.
Remember: you need to show that you are a reference in what you do.
At the end of the webinar, remind all viewers to subscribe to your channel.
Ah! In addition, the description of the video is essential. Place keywords that you want to rank organically. After all, YouTube is also Google.
Research and studies
You can survey your customers, asking them what pains have been resolved with the solution you sold.
For example, add to this a study with the productivity improvement.
That done, make it available visually and attractively to show even more how what you sell works.
Lead Generation on Facebook
Let’s start this article by saying something that you know: the organic reach of Facebook posts is getting smaller every day. Facebook favors posts from users’ friends more than posts from business pages.
Because of this, is it worth continuing to consider the social network as a relevant source of customers for your business?
Lead qualification, as essential as lead generation
With the increase in leads due to generation, many companies have problems qualifying these leads and thus continue their digital marketing strategy.
This saves you from investing too much time in leads that you are not willing to buy and that you don’t focus on those that are interesting for your business.
Lead qualification can be done in 3 different ways. With leads that:
- have purchase intent;
- are (still) in doubt about the moment of purchase;
- do not want to buy.
In this way, you or your team will find the ideal lead profile when comparing it with the shape of your customers.