With the world of unlimited internet and direct access to everyone, social media is now one of the most important factors in the growth of many businesses. Many entrepreneurs and business owners are now using social media to create brand awareness and increase brand presence. It has also helped to improve brand and customer communication. Before the social media era, many brands had to attend different live events and find their target audience. Some even travel a long distance to get a large group of prospects and the cost is often very expensive which makes it difficult for small and startup businesses to reach their target audience.
“Social media has impacted the business world and transform the industry by allowing small business to showcase their brand virtually to their audience. it has replaced business cards which most times end up in the trash cans. Pop-up feeds and social media are allowing many brands to showcase their value,” Douglas James says. It’s no news that half of the world’s population now use social media and 80% of marketers have also agreed that social media is a good strategy for any business. Also, 60% of customers search for products through social media. But, your business does not grow overnight on social media, which means you need to invest in it and be consistent.
Building a social media presence for your brand takes a long time and it doesn’t matter how big or small your business is. And in the wake of the pandemic, many organizations have gotten a better understanding of the power of social media in the ales, marketing, and promotion of their business. Read on as Douglas James, an expert in marketing whose digital marketing skills have helped many business owners to start and grow profitable businesses takes us through the impact of social media on businesses in 2020.
It increases brand referrals
One of the benefits of social media is that it increases brand referrals. 80% of customers purchase products from brands through social media referrals and many businesses were built on referrals. How can you increase your brand referrals? By providing exceptional services for your customers and leveraging your social media.
It makes marketing easy
Everyone cannot afford the high price tags many company charges for marketing. Thanks to social media which has created an avenue to advertise your brand freely or at a lower cost. You can grow your business through social media and also run ad campaigns on Facebook and Instagram.
It increases brand collaboration
Social media allows many brands to collaborate with influencers to promote their business and expand their audience by posting about the brand on their page. Influencer marketing is one of the biggest and most useful marketing strategies on many digital platforms. This is important for many startup businesses that want traffic on their website and want to increase brand visibility and awareness. This collaboration is very effective and 70% of marketers have planned to increase their influencer marketing budget.
Increase brand awareness
In the world today, an average individual has between five to seven social media account. Therefore, if your brand is present on all platforms, your business will be visible everywhere. Brands constantly send messages to their customers to create awareness and people receive many messages from different brands every day which is often ineffective. social media has been a great tool to create better awareness without being a bother to your audience.
It generates brand loyalty
Social media has helped many brands generate more loyalty by increasing their visibility and encouraging interaction on the brand page. Also, brands that interact consistently with the customers such as sharing and retweeting their customer’s posts create more awareness and increases sales. Many customers will become addicted to their product and start to advertise it on their own social media page.
Do you have unanswered questions about the impact of social media on businesses in 2020, Douglas James is here to give you an answer and a better understanding. You can also check out Douglas James marketing reviews to read stories of how he has helped many business owners start and grow successful businesses. Are you thinking Douglas James is a scam? Well, you can go through Douglas James reviews to clear your doubt.