The exhibition industry is the most versatile and diverse sector. It offers an opportunity to the traders and exhibitors to have direct meetings with targeted audience. Every year, exhibitors showcase their unique and creative trade booths with the latest trends and technology. There are several upcoming trends that are expected to evolve the industry and in this article, we will emphasise the latest practises that will make the industry more up-to-date:
Virtual & Hybrid expositions:
Every business has changed its way of trading post-Covid and so has the exhibition industry. It has turned towards virtual and hybrid trade shows. These types of trade shows help participants attend the show in comfort as they can join virtually from their home or office. The virtual trade shows do not require travel time and with the help of booking appointments, participants may have online face-to-face meetings with traders. The virtual meeting trend will develop more with updated technology in the future. It also helps traders reach more audiences in international zones including multinational organisations.
Environmentally Friendly Substances and Sustainability:
The exhibitors in the exhibition industry have focused more attention on environmental sustainability. These exhibitors are taking steps in order to reduce their carbon waste which creates pollution. The steps include reducing dirt and emissions, using more recyclable energy sources and inculcating eco-friendly substances in stand construction. Exhibitors are also adopting nature-friendly trends like reducing water, electricity and resource waste and encouraging visitors to use more public transportation.
Trending Interactive Activities:
Interactive activities are a new way to engage the audience and visitors at the trade show. Exhibitors practice these interactions through augmented reality (AR) and virtual reality (VR) devices to offer participants a memorable experience of exhibition in the latest way.
These interactive resources help visitors understand the products offered by exhibitors and their usage in a thorough manner. Being an exhibitor, you may also hire an exhibition stand builder to add-on these interactive features in your trade booth. Traders may also include gamification which is a way to create socially engaging and educational events. Through a creative exhibition stand design you may incorporate games around your trade booth and make an easier way for the visitors to understand product details.
It is going to be one of the major trends in the exhibition industry to provide personalised services to visitors. This includes interacting with the buyers to understand their needs and interests in the products and services at the trade show. Exhibitors may offer a customised experience to the visitors through live demonstrations, hands-on practice or by engaging the attendees. Hiring an exhibition stand builder in order to receive a unique exhibition stand design may help you incorporating these experiences for your visitors at the trade show.
Usage of Digitalization:
Digitalization plays a major role in shaping the future of the exhibition industry. This may include the use of artificial intelligence (AI) and machine learning (ML) to leave some tasks to computers and automatic technology. It can include registration and data collection, making exhibitions more efficient and cost-effective. Using digitalized equipment may also enhance the overall experience for attendees through the use of mobile apps to provide real-time updates and offer interactive and informative services.
New Networking Opportunities:
Networking is a significant aspect of an exhibition. Organizers are increasingly focusing on creating opportunities for attendees to connect and build relationships with the exhibitors and among one another. They consist of structured networking events including roundtable discussions and networking lounges as well as cafeterias to provide more informal opportunities for attendees to connect and build their networks.
Exhibitors see it as an important and helpful feature to accumulate data analytics as it plays a crucial role in the exhibition industry because it allows organisers to gather insights on visitors and customise the exhibition experience as per their needs and interests. This would include tracking attendee demographics, interests and responses, which can be used to improve the overall experience and increase customer engagement. Data analysis can also be used to measure the success of exhibitions as it allows organisers to make data-driven decisions for stand construction for future events.
At last, as an exhibitor, it is important to stay updated and apply innovations to your trade show booth. Exhibitions are expected to come up with the greatest developments and advancements in the market. Participants look for new services that are offered by exhibitors. These trends may help the exhibition industry reach different heights and levels of success by making visitors’ experiences more valuable and memorable.
Once your booth has been constructed and show logistics have been considered, it is time to ship it. It’s important to plan how, when, and where you want your booth to appear. For instance, if you choose your exhibition stand contractor in Europe’s advanced storage option, it may arrive up to 30 days before the commencement of the event. You may also ship on the day of your scheduled move-in if that’s what you’d like. The rules and restrictions that apply to each option must be carefully explored with your show house in any scenario.