There’s no denying the increasing impact that the internet and digital marketing, in particular, have had on the businesses in light of the recent global pandemic. As more people are encouraged to stay at home, their interactions online are compensating for their social interactions and daily routine. This means there is a surge in the number of hours an average consumer spends on the internet has increased by 13 percent.
This is a great opportunity for all businesses to use the internet and to use digital marketing services to their advantage. It is extremely important for businesses to keep track of the latest and most effective digital marketing trends in 2020. This will help your business tap into this upcoming and essential service.
Here are some of the most popular digital marketing trends of 2020-
Marketers have been reporting a strong increase in the digital marketing budgets for video ads and content. With the increasing isolation due to the pandemic, many consumers are now looking online to find a source of community and add to your trustability. Video content is more authentic and draws a larger audience as it is a medium that is engaging and seems lucrative to one and all. One of the best ways to use digital marketing services would be to target video content in your strategy.
With fewer parties and public gatherings to attend, patrons are looking for a sense of belonging. They want to make friends, have a conversation, or listen to someone’s opinions online. The best way to grasp the attention of such an audience is to create content for online communities. This allows you to create your own sense of communication and set the bar high. It also allows you to gauge your customers’ needs and help them engage with their audience.
Including Artificial Intelligence
The best way to make customer service more efficient and reply to the numerous queries and suggestions using chat boxes. These reduce the workload on your employees and reduce the response time to customers. This indirectly increases your customer satisfaction and helps you retain the customers you have or want to target.
One of the most understated trends of this year has been the increasing use of voice searches whether it is on devices such as Alexa or the google tab on your computer. Voice searches are convenient as many people speak faster than they type. It also bridges the language barrier by allowing people who cannot read or write English to utilize the internet to meet their needs. This remains an untapped market where you can make an impact by approaching a digital marketing company to help you target the right keywords for your marketing.
With the increasing content on the internet, it is important for an organization to seem trustworthy and relatable. One of the most effective ways to create a sense of connection with your potential customers is to introduce a familiar face and a trusted source to vouch for your services and products. Hence one of the most important goals of a digital marketing company in the year 2020 should be contacting influencers and content creators who have a great social media presence to make you look more accountable and create a sense of brand loyalty in your customers or the followers that the influencer can reach.
Need for Speed
User experience is one of the key factors in determining how many users interact with your business online. Smartphones and the internet have decreased the attention span of people worldwide. If your website or page takes too long to load, you will end up losing a lot of potential customers. It is important to rely on a digital marketing company that can create a unique yet concise design that is easy to navigate and doesn’t take a lot of time to load.
It doesn’t take much to set up an eCommerce store and make simple software options to include online payments. Cashless payments are becoming one of the most popular methods of payment and it is important to keep up with this digital marketing trend and offer this convenient option for your products and services making it easier to conduct business in the virtual world.
With these digital marketing trends, businesses can tap into the vast resource and reach a wider audience while interacting with their client base. This will help them grow and strategize with the help of analysis, feedback, and interactions that they can have with their target audience. 2020 is the best time to invest in a great brand marketing company and hop in on the trends.