As a business owner, one of your priorities is growing your business but it can be challenging. In the beginning, you might not have the fund for a big marketing campaign or have a problem focusing on your growth as you have other things to manage. So what can you do if you find yourself in these situations? What can you do to grow your business and boost your sales? The answer is growth hacking. Growth hacking is the process of using a creative, high speed, low-cost marketing strategy to boost the growth of your business.
Growth hacking focuses on the use of innovative experience such as content marketing, posting on Facebook, referrals, emails, and many more to extract marketing insight from data in the digital market. Also, growth hacking works when software engineers, marketing departments, and data analysts work together to achieve a common goal. Read on as Mayur Rele, a specialist in cloud automation and cybersecurity, who also as vast experience in overseeing global technology and e-commerce explains how to grow your business with growth hacking.
Make use of referral
Referrals have been a buzzword in the digital marketing world today. It is very important and effective in the growth of a business. People often listen to their friend’s and family’s opinions before they listen to any brand. One of the most successful companies that use referrals to boost their growth is PayPal. The beginning was tough for the company as they have to convince people that its safe to pay and transfer money online. Their referral program completely increases the growth of the company and they are now used all over the world.
Prioritize content marketing
Research has shown that content marketing is sixty-five percent cheaper than traditional marketing and it also generates more lead. Therefore, it has an important tool for every small business. Your marketing content must be very engaging, useful, and be able to captivate your target audience. This will help build a relationship with your customers and also give your business a great image
Make use of images
Image captivates the attention of readers and research has shown that content with pertinent images has more views than the ones with no image. Also, visual content is shared more on social media than other types of content. This shows the importance of adding images to your content.
Ask for reviews and tags
Reviews and tags are very important for every growing business. It helps to market your business, build customer loyalty, and also gives social proof. When people see that there is a lot of buzz about your product and services, they will be left with no choice than to solicit for your product and services.
Welcome your new customer
Nothing beats a great welcoming note. “We all feel special and impressed when we are welcomed. Always send a welcoming email to your new customer, answer their questions, and thank them for patronizing your business,” says Mayur Rele. “To stand out among other business owners, you can impress your customer by sending them a handwritten note,” Mayur adds.
Offer your visitors coupons
Offering your new customer and visitors coupons on their purchase encourages them to buy your product. It also helps you to get their email address which subsequently builds your email list. We all love good deals therefore, everyone will fall for it. Also, the use of exit- intent pop up is a great way to get the attention of your visitor. The exit-intent pop helps you track the movement of everyone on your website and offers the coupon to them when they are about to leave.