Companies are investing heavily in digital marketing to generate leads. However, not all enjoy the perks of digital marketing. Some rely solely on social media channels for sales revenue while others target search engines.Search engine marketing involves pay-per-click ads (PPC) and search engine optimization (SEO). PPC is paid ads whereas SEO trends provides organic results. The difference lies between the monetary value and its approach towards marketing.
Say, for example, you have a special offer for your business store in Toronto for a limited period. You are planning to let people know about it via search engines so you would be preferring PPC not SEO in the new SEO trends. Why is that so? Because PPC generates top paid search results that are likely to be viewed by the target market. Unlike SEO, it is not time-consuming but involves bidding. Sometimes, it costs a lot but the results generated are of greater value than the actual costs.
Now, these are certain digital marketing techniques that require professional assistance. If your business is located in Toronto and you are planning to conduct SEO on your website, it would be best to consult a Digital Marketing Agency London, Ontario.
SEO agencies are equipped with a team of professionals that work and research day and night on Google’s search ranking algorithms to devise strategies accordingly. SEO is not a short-term project. It requires time, effort, and labor. Unlike paid results, SEO results are organic and long-lasting. To obtain such results, continuous efforts have to be made to boost your web ranking.
In 2020, COVID has evolved the entire marketing ideology. As businesses are planning to go digital, they are competing for an online presence that can be obtained by appearing on top search results. For that SEO marketing is booming. Here is a list of top 2020 trends that SEO marketers should follow to improve results.
- Voice Search
- Mobile Usage
- CTR Rate
With an increase in mobile phone usage, voice search is trending in 2020. Though people still use laptops or keyboards to type in a search query due to enhanced advancements like Google Assistant, Siri, and Alexa, many prefer voice search for immediate results.
Now, what happens when someone runs a voice query? Their language or tone of voice changes. See when you type for the list of the best digital marketing agencies in Toronto, your tone is a bit formal and complete, but if you run a voice search it alters to the best digital agencies in Toronto. However, it is not really like you have to mention your location as well. Search engines automatically detect your location and provide you with your nearest results.
Following that, when the search query changes, your SEO keywords are affected in new SEO trends. Maybe they become short or longer. It all depends on your business type. What are you offering to them? This is not a quite new trend but is an emerging one and Google is paying a lot of attention towards it for better ranking. If your SEO marketers are aware of it they would add it for optimized results.
Like voice search, increased mobile usage is not a new thing yet it is the most common device these days to conduct web results. People do not have time to look for websites from laptops or their operating systems. Some still do so, but others just search it from their handy devices. This states that your website should be fully optimized for all devices.
If your business website in Toronto is not designed or adjusted for all sorts of mobile phones then people might face usability issues. If your web is loading slow on Samsung devices, not aligned for Apple phones or media is taking too much time to load a simple page, this is all a bad thing. Web usability and user experience enable visitors to spend more time on your website.
If you are making so much contextual effort to make a visitor land on your website, then losing him due to web experience is the worst scenario. SEO-optimized websites are the work of digital agencies. If you are hiring the Digital Marketing Agency Vaughan then this should be their ultimate objective as per emerging trends.
Click to return rate is also an important ranking factor. Google supports those websites that have a good CTR. It helps in improving the ranking algorithm. It means that the website has quality content that satisfies the searcher’s need and that is what search engines promote. If your web content is fully optimized and targeted for your target market then visitors will spend more time on it.
Increased time spent on your website aids in Google ranking. However, this also requires some quality content and attractive designs that facilitate visitors.
Hence, 2020 is a year for digital boosters. More people surfed the net for information, shopping, products, and news. Most did it from mobile phones, via voice search, and spent some quality time on top websites. If you have your SEO plan ready for these trends, you are going to benefit from it in the future.