Every brand needs to send a message out there to their audience about who they are and what they stand for. These days, digital marketing is in demand to reach a wider audience around the globe. But that doesn’t mean the traditional ways to promote a brand are dead. For example, take a look at flyers and leaflets and see for yourself how conventional marketing techniques have changed the way we do business today.
Flyers and leaflets printing is a great offline strategy that can boost your marketing efforts. More often than not, these traditional methods are ignored but if you are a small business targeting local customers then flyers and leaflets are your best friend. In fact, we rate flyers and leaflet marketing higher than digital marketing or SEO for small businesses in a particular locality.
Let us find out why flyers and leaflets are favourite marketing tools.
Keep it Simple
When it comes to leaflets and flyers, you need to keep it simple which means an easy flowing design along with minimal use of text so as to not confuse the reader. It is advisable to take some help from an online leaflet printing agency as they have experienced designers who have worked for various industries. However, if it not feasible to get some help, then you can simply follow a few basic rules for leaflets and flyers printing:
- Print in full color
- Try to stick to two colors
- Don’t use more than two fonts.
- Alignment is key
- Easy to read
- Distinct headings and body copy.
Flyers and leaflets are extremely small so you must take advantage of the size and the limited space to convey your brand message. You must try not to overcomplicate the design with a number of pictures and text. If it is easy to read and neatly designed, there is a high probability that the reader will be able to understand what you are trying to convey.
Determine your Priority
A flyer or leaflet size can range from A1 to A7 based on the purpose and marketing budget, but the most commonly used ones are the A5 leaflet and A6 leaflet. Even if you are using a large flyer or a leaflet, you will still need to be careful about the design and the text. This is because it will not be feasible to share your entire story or all the products or services from your catalog. Also, people do not have that kind of time and patience to read it too. If you want to make a deep impact with your flyer or leaflet, you have to choose your priorities and stick to them. For instance, you can look to push a new product or service offering or provide a festive discount etc. Your message will be easy to read and understand if the reader can instantly see what you are trying to convey.
Economically Viable
Leaflets and flyers are a cheaper alternative to a brochure and typically used for marketing campaigns with a limited budget. Additionally, you can get the flyers printed in a quick turnaround time so that you can embark on your marketing journey. There are various flyer printing UK based agencies who specialise in quality-oriented and timely yet cheap flyer printing services suitable for small businesses with a tight marketing budget.
Right Fit For Any Business
Choosing the right type of flyer or leaflet is necessary for a profitable marketing campaign. The most popular and commonly used style of leaflet is a single fold and perfect to provide vital information to your customers or prospects. It is preferred by business owners, as you can get the right type of leaflet or flyer for your business depending on your objectives and marketing budget. Moreover, businesses can use it in multiple ways. For instance, if you are selling products your flyers can also act as product guides.
Direct Marketing Tool
One of the primary advantages of using a flyer or leaflet as a direct marketing tool is that you can distribute it to individuals and you can choose your audience so it lands with the most appropriate audience. When it comes to other forms of advertising, you can not control these things and hence you end up wasting your ad budget. By using leaflets or flyers, you can be in total control of your advertising initiatives.
Final Word
Whether leaflets and flyers are a part of your current marketing campaigns or you are considering for your next campaign, they have the possibility to boost your business in a tried and tested way. As we have discussed above, you must take care of each and every step of the flyer printing process from designing to printing. If you are considering the use of flyers/leaflets for your next campaign, get in touch with a traditional printing agency near you.
